Marketing built on research, not guesswork.
Websites, email campaigns, social media, market research, and design for small businesses. I find out what works, then build it.
Based in Traverse City, serving all of Northern Michigan.
The short version
Know your market first. Then market to it.
I start every project by learning the business: who the customers are, who the competition is, and what's already working.
Then I build the pieces that matter most, usually the website, email, and a focused social presence, and keep an eye on the numbers so we know what's paying off.
Research to know what to do. Digital to get it done.
What I do
From research to the finished piece.
Most of my work is digital, plus the research that shows where to start. And if it needs to look good, from a menu to the sign out front, I design that too.
Websites.
New sites, rebuilds, and refreshes. Clear, quick, easy for you to update, and set up so customers can find you on Google.
Email campaigns.
Full campaigns, start to finish. I design and write the emails, send them out, and show you what got opened, clicked, and acted on.
Social media.
A focused presence on the one or two channels that fit your business, with posts that have a point instead of posting for the sake of it.
Market research.
A clear look at your customers, your competition, and your market: what people want, what others are doing, and where the openings are.
Design.
Signage, menus, flyers, and anything else that needs to look the part, designed to match the rest of your marketing.
Or hand me the whole thing.
For a flat monthly fee, I'll run your website, email, and social, and keep the research current. You do your work. I do mine.
How I work
How it works.
I look at your business, your customers, and your competition, then tell you what I found and where I'd start. That first look is free.
Usually the website first, since that's where a fix shows up fastest. Then email and social, built around what the research showed.
Plain-language reports on what's working, so we keep what pays off and change what doesn't. Stay on with me, or take it from there yourself.
Who's doing the work
Big-brand marketing, pointed at your business.
I've spent years doing this for a national brand, figuring out what makes something worth buying and saying it in a way that moves people. You're not getting a hobbyist or a template. You're getting someone who's done this at a level most small businesses never get access to.
Now I bring that same work to small businesses across Northern Michigan, from Traverse City. You work directly with me, from the first conversation to the finished work, so nothing gets lost in a handoff.
Ready for a look?
Tell me a little about your business and what's been on your mind. I'll take a look and tell you where I'd start, at no cost and with no pressure.
If it's a fit, we'll talk about what's next. If it's not, I'll probably point you to someone who is.
Based in Traverse City, serving all of Northern Michigan.
Thanks — I'll be in touch.
Your note's in. Expect a short reply from me in a few days: what I'd look at first, and what it would take.