The fine print

Privacy policy.

Last updated November 6, 2026

Short version: this site doesn't track you, and the only information I collect is what you send me through the contact form or by email. I use it to reply to you, and that's it.

Who I am

This site is run by Perspective Marketing Co LLC, a marketing business based in Traverse City, Michigan. "I" and "me" in this policy mean Perspective. You can reach me at alex@bringperspective.com.

What I collect

• When you use the contact form: your name, email address, business name (if you include it), and your message.
• When you email me: your email address and whatever you include in your message.
• When you visit: like nearly every website, the company that hosts this site automatically records basic technical information, such as your IP address, browser type, and the pages you visited. I don't use this to identify you.

What I don't collect

This site doesn't use cookies, analytics, advertising pixels, or any other tracking, and no third-party tools on it follow you to other websites. Because I don't track visitors, your browser's "Do Not Track" setting doesn't change anything here.

How I use it

Only to read and reply to your message, and to keep a record of our conversation. I won't add you to a mailing list, and I don't sell, rent, or share your information for advertising.

Who else handles it

A couple of services help run the site and my email, and they handle your information on my behalf:

• Netlify hosts this site and stores contact form submissions, including screening them for spam.
• Google Workspace handles my business email.

I may also disclose information if the law requires it.

How long I keep it

I keep messages and form submissions until I delete them. If you'd like yours deleted sooner, just ask.

Keeping it safe

The site runs over an encrypted connection (HTTPS), and access to your information is limited to me and the services above. No system is perfectly secure, but I take reasonable care to protect what you share.

Your choices

You can email alex@bringperspective.com at any time to ask what information I have about you, to correct it, or to have it deleted.

Children

This site is meant for businesses. I don't knowingly collect information from anyone under 13.

Changes to this policy

If I change this policy, I'll post the new version on this page and update the date at the top.

Questions

Email alex@bringperspective.com and I'll get back to you.